Well-known filmmaker and digital creator Ashish Chanchlani recently spoke about the changing landscape of content creation. In a candid interview, he discussed audience expectations, industry bias, and how numbers often shift perceptions. Moreover, he reflected on his personal journey and the importance of trusting viewers.
Audiences Are More Open Than Ever
To begin with, Ashish Chanchlani believes creators often make one major mistake — underestimating their audience. According to him, viewers today are far more open to fresh ideas and unconventional storytelling.
He shared, “The first rule of making anything is to stop underestimating the audience.”
Furthermore, he explained that for years there was a rigid divide between content creators and mainstream actors. Opportunities were limited, and many aspiring artists struggled to enter traditional spaces. As a result, creators turned to platforms like YouTube and Instagram to tell their stories independently.
Consequently, audiences began connecting with relatable voices and authentic narratives. This shift, he believes, played a significant role in reshaping the entertainment industry.
“Numbers Shut Everyone Up”
In addition, Chanchlani addressed the skepticism that creators frequently face. He pointed out that success metrics often become the turning point in changing opinions.
“Very unfortunately, I believe numbers shut everyone up. Before that, everybody doubts you,” he said.
At the same time, he emphasized that many creators possess immense talent. However, they often lack proper backing and opportunities. Therefore, he stressed the need for the industry to support emerging voices rather than restrict creative expression.
Navigating Criticism and Self-Doubt
Meanwhile, opening up about his personal journey, Ashish revealed that the past few years were challenging. He faced criticism, and many questioned his relevance.
Nevertheless, he remained focused behind the scenes. He spent considerable time working on complex creative aspects, including VFX and storytelling. This phase, he noted, helped him grow creatively despite the doubts.
Pushing Boundaries with New Genres
Finally, Ashish highlighted how genres like sci-fi remain underexplored in India. He believes creators often hesitate because they fear audiences may not embrace experimental content.
However, he strongly disagrees with this mindset. Instead, he believes viewers today are curious and open to new experiences.
For Ashish Chanchlani, the solution is simple — trust the audience. Ultimately, he believes that having faith in viewers is the key to pushing creative boundaries and shaping the future of entertainment. 🎬✨
