Amazon MX Player’s ‘Aashram’ Starring Bobby Deol Breaks Records as India’s Most-Watched Series.

MUMBAI, India – April 3, 2025:
Amazon MX Player’s hit crime-drama series, Aashram, starring Bobby Deol, continues to dominate the OTT landscape. The latest season, Aashram S3 Part 2, has crossed 250 million viewers and topped Ormax Media’s most-watched streaming originals list for four consecutive weeks.

Breaking Stereotypes, Reaching New Audiences

• Diverse Viewership: 77% of viewers are tech-savvy, 64% fashion-forward.
• Gender Inclusivity: Over 20% of the audience are women, defying genre norms.
• Age-Defying Appeal: Popular among young adults and 25+ audiences.
• Pan-India Success: Hindi remains dominant, with strong viewership in Bengali, Tamil, and Telugu dubbed versions.

Innovative Marketing Fuels the Buzz

• Star-Studded Sponsorships: Presented by Vimal, supported by Lahori Zeera, Lux Nitro, KEI Wires & Cables, Kenstar, and Zandu Fast Relief.
• YouTube Sensation: Trailer trended for 23 days, hitting 24 million views.
• 360° Marketing: TV, digital, outdoor, and social media campaigns created nationwide excitement.
• Viral Collab: Cricketer Yuzvendra Chahal’s promo with Baba Nirala got 6.3 million views and 850K engagements.

Stars & Creators Share Their Gratitude

Bobby Deol:
“Aashram has been a defining journey. The love we receive is humbling. This season’s stakes are higher, and the drama is deeper!”

Prakash Jha (Director):
“Each season, we push boundaries. I’m grateful for the audience’s continued support.”

Karan Bedi (Director, Amazon MX Player):
“Aashram is a tribute to Indian viewers. Its success reflects our commitment to quality, free entertainment.”