Amazon MX Player’s ‘Aashram’ Starring Bobby Deol Breaks Records as India’s Most-Watched Series.

MUMBAI, India – April 3, 2025:
Amazon MX Player’s hit crime-drama series, Aashram, starring Bobby Deol, continues to dominate the OTT landscape. The latest season, Aashram S3 Part 2, has crossed 250 million viewers and topped Ormax Media’s most-watched streaming originals list for four consecutive weeks.

Breaking Stereotypes, Reaching New Audiences

• Diverse Viewership: 77% of viewers are tech-savvy, 64% fashion-forward.
• Gender Inclusivity: Over 20% of the audience are women, defying genre norms.
• Age-Defying Appeal: Popular among young adults and 25+ audiences.
• Pan-India Success: Hindi remains dominant, with strong viewership in Bengali, Tamil, and Telugu dubbed versions.

Innovative Marketing Fuels the Buzz

• Star-Studded Sponsorships: Presented by Vimal, supported by Lahori Zeera, Lux Nitro, KEI Wires & Cables, Kenstar, and Zandu Fast Relief.
• YouTube Sensation: Trailer trended for 23 days, hitting 24 million views.
• 360° Marketing: TV, digital, outdoor, and social media campaigns created nationwide excitement.
• Viral Collab: Cricketer Yuzvendra Chahal’s promo with Baba Nirala got 6.3 million views and 850K engagements.

Stars & Creators Share Their Gratitude

Bobby Deol:
“Aashram has been a defining journey. The love we receive is humbling. This season’s stakes are higher, and the drama is deeper!”

Prakash Jha (Director):
“Each season, we push boundaries. I’m grateful for the audience’s continued support.”

Karan Bedi (Director, Amazon MX Player):
“Aashram is a tribute to Indian viewers. Its success reflects our commitment to quality, free entertainment.”

About the author

Neha Nikharge

Neha Nikharge is Assistant Editor at Awesome TV and a writer for AWSM Times. Neha covers Bollywood, OTT releases, celebrity interviews and pop culture for South Asian audiences in the US and around the world, and has written more than 4,500 stories for Awesome TV. Story tips and corrections: hello@awesometv.com.

Our editorial policy