Mumbai, April 21: Actor and entrepreneur Anjanay Rai has issued a strong response to recent social media allegations made by reality TV personalities Sakshi Srivas and Justin D’Cruz. The controversy revolves around services provided by Rai’s PR agency, FameXcess Media, which works closely with several reality show contestants.
Anjanay Rai responds to Sakshi Srivas and Justin D’Cruz, defending FameXcess Media and clarifying PR services amid social media controversy.
Anjanay Rai Responds to Allegations
To begin with, Rai addressed the claims directly and defended his agency’s professional practices. He emphasized that paid media coverage is a common and transparent part of the entertainment industry.
According to Rai, there is often a misunderstanding about how publicity works. He stated, “Your fans should know that media doesn’t run behind everyone. In this industry, paid coverage exists. Services are delivered as agreed. Blaming media or PR for holding money after services have been rendered is misleading.”
Furthermore, Rai noted that such claims can create confusion among audiences and negatively impact professional credibility.
Building FameXcess Media Over Six Years
Meanwhile, Rai highlighted his journey in the publicity space. Over the past six years, he has steadily built FameXcess Media into a recognized PR agency within the entertainment industry.
Notably, the agency has handled media campaigns for contestants from popular reality shows such as MTV Roadies, MTV Splitsvilla, and Bigg Boss. In addition, FameXcess Media specializes in media relations, digital visibility, and brand positioning for television and Bollywood personalities.
Agency Stands by Delivered Services
In addition, Rai firmly stated that his agency maintains proper documentation and records for all campaigns. He also dismissed the allegations made by Srivas and D’Cruz, calling them baseless.
According to Rai, the claims are “null and void,” as the individuals are allegedly seeking refunds for services that have already been completed. Therefore, he reiterated that FameXcess Media stands by its delivered work.
Call for Professional Dispute Resolution
Moreover, Rai urged that any disagreements related to payments or services should be addressed through legal and professional channels. He cautioned against resolving business disputes through social media platforms.
“Unethical disputes harm not just agencies but also the credibility of influencers and the industry at large,” Rai added.
Spotlight on Paid Publicity in Entertainment Industry
Ultimately, the incident highlights broader conversations around paid publicity, influencer marketing, and accountability in the entertainment industry. As discussions continue, Rai concluded by reaffirming his commitment to transparency, professionalism, and ethical business practices.
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