Genelia & Riteish Deshmukh Revolutionize Mumbai’s Street Food with Starbucks.

Mumbai, India – Bollywood’s beloved power couple, Genelia and Riteish Deshmukh, are taking their creativity beyond the screen with an exciting collaboration with Starbucks. Their brand Imagine Foods has teamed up with TATA Starbucks to bring a fresh, vegetarian twist to Mumbai’s iconic street food scene.

A Bold New Take on Street Food

In celebration of Starbucks India’s 100th store in Mumbai, the Deshmukhs are introducing an exclusive vegetarian menu. This new offering brings a modern twist to Mumbai’s street food favorites, making plant-based dishes exciting and indulgent.

“We believe plant-based food can be bold and fun,” said Genelia and Riteish. “This menu celebrates Mumbai’s street culture with a contemporary twist that will delight your taste buds.”

Imagine Foods: Making Vegetarian Cool

The Deshmukhs founded Imagine Foods to make high-protein, plant-based meals trendy and accessible. With their natural charm and creativity, the couple has created a buzz around their brand, offering flavorful vegetarian options that appeal to a wide audience.

Their collaboration with Starbucks is a seamless blend of their passion for food and innovation, further solidifying their reputation as entrepreneurs with a strong connection to their fans.

Global Flavor, Local Roots

This partnership not only honors Mumbai’s street food legacy but elevates it to a global stage. The exclusive menu at Starbucks combines bold flavors with sustainable, plant-based ingredients, providing a fresh take on classic street food.

Starbucks & Sustainability

With this collaboration, Starbucks India continues its commitment to sustainability by offering plant-based options. The exclusive dishes are available at select Starbucks outlets in Mumbai, making it easy for customers to indulge without compromising on taste or values.

Conclusion: The Deshmukhs Redefine Street Food

Genelia and Riteish Deshmukh are proving once again that their magic isn’t just on screen. With their innovative collaboration with Starbucks, they’re changing the way we experience street food—plant-based, bold, and full of flavor.

Visit select Starbucks outlets in Mumbai to try this exciting new menu today!

About the author

Neha Nikharge

Neha Nikharge is Assistant Editor at Awesome TV and a writer for AWSM Times. Neha covers Bollywood, OTT releases, celebrity interviews and pop culture for South Asian audiences in the US and around the world, and has written more than 4,500 stories for Awesome TV. Story tips and corrections: hello@awesometv.com.

Our editorial policy