A Stronger Image in Their First Single Album
SEOUL – November 24, 2025 – ILLIT take a dramatic leap forward with their 1st Single Album, NOT CUTE ANYMORE. Known for their bright and adorable image, the rising K-pop group now announces a sharp, unexpected transformation with a bolder concept and stronger identity.
A Lead Single That Breaks Expectations
The title track, “NOT CUTE ANYMORE,” blends pop and reggae to express the desire to move beyond the “cute” label. Minimal production highlights the members’ clean, conversational vocals, making the hook “I’m not cute anymore” instantly memorable.
Produced by Jasper Harris—renowned for Jack Harlow’s “First Class” and Lil Nas X’s Montero—the song also features writing contributions from Sasha Alex Sloan and Youra, adding emotional and musical depth.
B-Side ‘NOT ME’ Adds Playful Energy
The B-side, “NOT ME,” is crafted by U.S. producer duo Pebbles&TamTam, known for the viral hit “PINK LIKE SUKI.” Members YUNAH, MINJU, and MOKA contribute lyrics, giving the lively pop track a personal touch.
A Music Video Where ‘Cute’ Gets Buried
The music video humorously portrays ILLIT’s breakup with cuteness. The members face a pink tombstone labeled “CUTE IS DEAD” as the fast-paced narrative unfolds.
From expressionless dancing that ends in a fall to a chaotic sports-car chase ending in their arrest, the video delivers witty, entertaining moments—enhanced by playful battles with overly cute creatures.
Styling That Redefines Their Identity
ILLIT shift seamlessly between chic, kitschy, and cool visuals. Even as they reject “cute,” their natural charm slips through, adding irony and authenticity to their rebrand.
Choreography Teases Confident New Performances
Quick choreography clips reveal sharp synchronization and expressive precision. Highlights include disco-ball formations, rhythmic head-bobbing, and beat-perfect facial expressions—showcasing ILLIT’s growing stage presence.
ILLIT Begin a New Artistic Phase
With NOT CUTE ANYMORE, ILLIT confidently reinvent themselves. They retain the charm fans love while embracing a fresh, dynamic musical direction—ushering in an era that is bold, polished, and far beyond cute.
About the author
Neha Nikharge is Assistant Editor at Awesome TV and a writer for AWSM Times. Neha covers Bollywood, OTT releases, celebrity interviews and pop culture for South Asian audiences in the US and around the world, and has written more than 4,500 stories for Awesome TV. Story tips and corrections: hello@awesometv.com.
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