Jackson James and Grace Walker, two of the breakout stars of Hulu’s gripping drama Tell Me Lies, are the faces of Calvin Klein’s latest provocative underwear campaign, which mixes raw sensuality with a Gen Z edge.

The two wear Calvin Klein’s signature briefs and bras and pose in intimate, sunlit settings that make the brand’s famous sex appeal even stronger. Bold close-ups and simple styling make you feel good about your body, just like Calvin Klein’s famous ads with stars that went viral.
Jackson’s chiseled body and Grace’s fierce gaze make for a lot of chemistry, making the campaign a new look at modern romance and desire.

Calvin Klein uses rising TV stars to get the most attention, and they do this by using the Tell Me Lies fandom during the Season 3 hype. Jeremy Allen White’s past campaigns have shown that celebrity heat brings in a lot of media value. This couple’s first appearance is sure to draw a lot of fashion and entertainment searches.

The pictures are made to get more shares on Instagram and X, where people look for “Calvin Klein celebrity campaigns” and “Tell Me Lies fashion.”