Om Ka Hari is holding steady as the father-son dramedy enters its second week in theatres. The film continues to attract audiences across Indian cinema halls while relying on strong word-of-mouth to expand its reach.
Moreover, the movie is continuing its run across Tier 1, Tier 2 and Tier 3 markets. With 25 cinemas retaining the film for Week 2, the makers are now looking to build momentum beyond the opening week.
Another major development is the announcement of more than 50 special screenings at Army centres across India. The initiative could introduce the film to thousands of additional viewers.
Steady Weekday Performance Keeps Om Ka Hari in Conversation
As Week 1 comes to a close, Om Ka Hari has maintained a steady theatrical presence through the weekdays. This gives the film an opportunity to remain in theatres beyond the usual first-week window.
Meanwhile, the father-son story continues to attract attention for its emotional core. The performances have also received appreciation from viewers across different markets.
As a result, the film is now entering Week 2 with audience discovery still at the centre of its theatrical journey.
50+ Army Centre Screenings Expand the Film’s Reach
One of the biggest developments for Om Ka Hari is its upcoming Army Centre screenings. More than 50 centres across the country are expected to host special shows.
Consequently, the screenings could help the film reach thousands of viewers outside its regular theatrical audience. They also offer another platform for audiences to experience the father-son story.
At the same time, the initiative reflects the team’s focus on direct audience engagement. Instead of depending only on conventional promotions, the makers are taking the film closer to different communities.
Anshuman Jha Takes Om Ka Hari Across 15 Cities
Adding to the promotional campaign, actor-producer Anshuman Jha is set to travel across 15 cities from Monday. His journey will include Delhi, Kolkata, Lucknow, Agra, Jaipur, Bengaluru and Patna, among other cities.
However, Jha’s plan goes beyond traditional promotion. He intends to host special screenings, watch the film with audiences and hear their reactions directly.
The approach also takes inspiration from old-school cinema traditions. Jha has cited Charlie Chaplin’s practice of taking films from city to city as an inspiration for his own initiative.
A Film About Expressing Love to Parents
At the heart of Om Ka Hari is a simple emotional message: express your love to your parents while you still have the chance.
Therefore, Jha’s city-to-city journey is closely connected to the film’s central theme. The initiative aims to encourage audiences to discuss family relationships while experiencing the movie together.
Jha has also stressed the importance of building a genuine emotional connection with viewers. For him, the process is not simply about selling a film but about creating conversations around its story.
Week 2 Brings a New Opportunity
With Week 2 now underway, Om Ka Hari is entering an important phase of its theatrical run. The film has retained screens, while the Army Centre screenings and 15-city tour could further expand its reach.
Furthermore, the continued presence across different market segments gives the film more opportunities to find new viewers.
For a family-focused story, word-of-mouth can also remain important. Audiences who connect with the film may encourage their friends and family members to watch it.
The Makers Look Beyond Week 1
Rather than focusing only on its opening week, the makers are now looking ahead to Weeks 2, 3 and 4. Their strategy centres on sustained audience discovery and continued engagement.
The combination of theatrical screenings, Army Centre shows and Anshuman Jha’s city tour is designed to keep Om Ka Hari in the conversation.
Ultimately, the film’s theatrical journey is becoming more than a Week 1 story. As it continues across India, Om Ka Hari is hoping to connect with more audiences through its themes of love, family and relationships.
Have you watched Om Ka Hari yet? Share your thoughts and tell us how the father-son story connected with you.
About the author
Neha Nikharge is Assistant Editor at Awesome TV and a writer for AWSM Times. Neha covers Bollywood, OTT releases, celebrity interviews and pop culture for South Asian audiences in the US and around the world, and has written more than 4,500 stories for Awesome TV. Story tips and corrections: hello@awesometv.com.
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