Mumbai, 25 February 2025: Rose Audio Visuals Pvt. Ltd. has unveiled its new branded content division, Connect NXT, set to revolutionize brand storytelling in today’s evolving digital landscape.
Shaping Brand Narratives Through Stories
As traditional advertising loses its impact, Connect NXT focuses on crafting emotionally engaging stories. The division aims to create meaningful connections between brands and their audiences, moving beyond superficial messaging.
Core Pillars of Connect NXT
- Story-Driven Content: Creating narratives that resonate emotionally, focusing on long-term engagement instead of short-term trends.
- End-to-End Execution: Leveraging Rose Audio Visuals’ robust production and distribution network to create seamless, high-quality branded content.
- Innovative Approach: Embracing new technologies and formats to deliver richer, more immersive storytelling.
Experienced Leadership
Megha Desai, with over 25 years of experience in content creation and brand partnerships, will lead Connect NXT. Her previous roles at Chernin Asia Media Digital, Bling Entertainment, and Fountainhead MKTG have seen her drive significant brand growth through innovative content.
“We aim to meet consumers where they already are — in the world of stories,” says Megha Desai.
Arvind Menon, a creative powerhouse known for his work with brands like Mercedes-Benz and HDFC Ergo, will advise the division on creative strategy. He emphasizes pushing creative boundaries to deliver value for both brands and their audiences.
Rose Audio Visuals Expands Its Reach
Founded by Goldie Behl in 2003, Rose Audio Visuals has produced 18 fictional TV series, 12 non-fiction series, and 12 OTT series, among others. The company is now expanding with Connect NXT to bring high-quality branded content into the spotlight.
Goldie Behl says, “At Connect NXT, we’re blending entertainment with brand stories in a way that feels natural and immersive.”
About Rose Audio Visuals
Rose Audio Visuals, founded in 2003, has been a leader in Indian entertainment. The company has produced TV series, OTT content, and films, expanding into audio storytelling with RosePod.
For more information, please contact:
Vinay Vidhani | vinay@thinkink-communications.com
About the author
Neha Nikharge is Assistant Editor at Awesome TV and a writer for AWSM Times. Neha covers Bollywood, OTT releases, celebrity interviews and pop culture for South Asian audiences in the US and around the world, and has written more than 4,500 stories for Awesome TV. Story tips and corrections: hello@awesometv.com.
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