On February 14, 2026, at an event at the National Palace, Mexican President Claudia Sheinbaum announced a groundbreaking 30% tax credit on income tax for film and audiovisual productions. The incentive is aimed at projects with at least 70% national suppliers and budgets of less than $2.1 million USD. Its goal is to bring in investments and change how people around the world see Mexico in a bad light.
Salma Hayek praises President Sheinbaum's new 30% tax credit for Mexican films, boosting cinema amid global competition. "Maybe what we needed was this president."
Salma Hayek, a well-known actress and producer, joined Sheinbaum on stage to support the policy and say, “Maybe what we needed was this president.” Hayek said that Mexico’s unique cultural and ecological diversity makes it a great place for global filmmaking. He also talked about how past problems made it hard for local filmmakers to work. She personally pushed for these benefits months before.
The Official Gazette will publish the decree, which promises to make Mexico more competitive against productions that are moving to other countries. Sheinbaum stressed the importance of protecting Mexico’s reputation in light of stories from people like U.S. President Donald Trump. Leaders in the industry expect job growth, more foreign investment, and better Mexican storytelling around the world.
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