India’s entertainment investment landscape has received a major boost. Siddharth Roy Kapur, one of India’s most respected media entrepreneurs, has joined CineNow as Principal Advisor to its Founding Team. The move supports the company’s vision for its ₹1,350-crore Film IP investment platform and its goal of transforming entertainment financing in India.
Siddharth Roy Kapur joins CineNow as Principal Advisor, strengthening the ₹1,350-crore Film IP investment platform with strategic leadership.
Moreover, the partnership combines decades of industry expertise with a platform focused on connecting content creators and institutional investors. As CineNow bridges the gap between filmmaking and structured capital, Roy Kapur’s experience is expected to guide its next phase of growth.
A New Era for Entertainment Finance
Over the past decade, India’s media and entertainment industry has grown rapidly. Streaming platforms, theatrical releases, regional cinema, and digital content have expanded the country’s content ecosystem.
However, the financial infrastructure has not kept pace with this growth. As a result, creators and investors have had limited opportunities to unlock the full value of entertainment intellectual property.
CineNow’s Vision for the Future
CineNow aims to close this gap. The company is building a structured investment platform that brings transparency, governance, and institutional capital to entertainment investments.
Commenting on the vision, Rohit Dalmia, Chairman and Managing Director of CineNow, said India is entering a defining decade for the media and entertainment industry. He added that while content consumption has surged, the sector’s financial ecosystem still needs modernization.
What Siddharth Roy Kapur Will Bring
As Principal Advisor, Siddharth Roy Kapur will offer strategic guidance across key areas. He will help identify content investment opportunities, strengthen partnerships, support expansion, and drive long-term value creation.
Additionally, his experience in studio leadership, content creation, and media entrepreneurship makes him well-suited to guide CineNow as it develops new investment frameworks.
Roy Kapur’s Perspective on the Industry
Speaking about his association with CineNow, Roy Kapur highlighted the opportunities emerging across India’s entertainment industry.
He said expanding audiences, multiple distribution platforms, and the growing importance of intellectual property are driving industry growth. He also noted that well-governed capital solutions will be essential for the sector’s next phase.
Why Film IP Is Becoming More Valuable
For decades, films were seen mainly as creative ventures with uncertain returns. Today, that perception has changed.
Entertainment IP now earns revenue through theatrical releases, OTT platforms, satellite rights, music licensing, merchandising, international distribution, and remake rights. As a result, Film IP has become a valuable long-term asset.
Institutional Investment Is Reshaping Entertainment
As Film IP grows in value, institutional investors are paying closer attention. This trend is encouraging platforms like CineNow to introduce structured and transparent investment models.
At the same time, stronger governance and disciplined investment frameworks are building confidence in entertainment as an alternative asset class.
A Strong Vote of Confidence
Roy Kapur’s appointment reflects growing confidence in India’s entertainment investment ecosystem. His experience across studio management, content production, and media entrepreneurship makes him a strong strategic advisor.
Furthermore, his expertise in audience behavior, content economics, and industry trends will help CineNow strengthen its relationships with creators, producers, investors, and rights holders.
Looking Ahead
India’s entertainment economy continues to expand, and Film IP is becoming a recognized institutional asset class. Against this backdrop, CineNow aims to combine governance, technology, and capital to reshape entertainment financing.
With Siddharth Roy Kapur now serving as Principal Advisor, the company appears well-positioned to lead this transformation and support the future growth of India’s entertainment industry.
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