Bollywood actress Tara Sutaria headlines Bobbi Brown India’s new Always in Luxe festive campaign. Launched on October 1, 2026, the campaign celebrates the brand’s iconic Luxe Lipsticks. Moreover, it introduces the new Lip Tint Liner.
The campaign highlights colour, confidence and festive glamour. Meanwhile, it encourages makeup lovers to experiment with statement lips for different occasions.
Tara Sutaria Brings Glamour to Always in Luxe
Tara Sutaria leads the campaign as Bobbi Brown India’s brand ambassador. Known for her elegant fashion choices, the actress brings a sophisticated touch to the festive collection.
Moreover, the campaign film follows Tara as she prepares for special celebrations. From daytime gatherings to evening parties, lip colour becomes the finishing touch.
The actress also believes festive beauty should reflect personal style. Therefore, she encourages experimenting with different shades and makeup looks.
Bobbi Brown Celebrates Versatile Festive Beauty
The Always in Luxe campaign focuses on versatility and individuality.
Instead of promoting one signature look, Bobbi Brown highlights different ways to wear lip colour. For instance, a soft tint creates an effortless daytime appearance.
Meanwhile, a bold lipstick adds glamour to evening celebrations. As a result, the campaign encourages consumers to choose shades that complement their personalities.
New Lip Tint Liner Makes Its Debut
Bobbi Brown India has introduced the new Lip Tint Liner as part of the campaign.
The product is designed to line, fill and tint lips in one step. Moreover, its lightweight, water-based formula provides sheer, buildable colour.
According to the brand, the formula contains 97% skin-caring ingredients. These include hyaluronic acid and glycerine.
Additionally, specialised staining pigments help enhance the natural lip tone.
Lip Tint Liner Offers Long-Lasting Colour
The Lip Tint Liner is designed for up to 15 hours of wear, according to Bobbi Brown.
Moreover, the brand describes the formula as smudge-resistant and transfer-resistant. It is also designed to prevent feathering and bleeding.
Meanwhile, the tapered felt applicator features a ball tip for precise application.
Users can define their lips before adding colour. Alternatively, they can wear the tint alone for a softer finish.
For a bolder appearance, the liner can also be layered beneath Luxe Lipstick.
Downtown Plum and Hibiscus Take Centre Stage
Bobbi Brown’s iconic Luxe Lipsticks remain a major highlight of the campaign.
Two shades, Downtown Plum and Hibiscus, receive special attention.
Moreover, the lipsticks offer rich colour payoff and a luxurious satin finish.
According to the brand, the skincare-infused formula provides up to 10 hours of moisture.
Meanwhile, the featured shades offer options for different festive looks and skin tones.
Whether paired with traditional outfits or modern ensembles, the colours are designed to add a polished finishing touch.
Bobbi Brown Lip Tint Liner Price in India
The new Lip Tint Liner launched in India on October 1, 2026.
It is available in six shades at an MRP of ₹2,500.
Moreover, customers can purchase the product at standalone Bobbi Brown stores across India.
The liner is also available through Nykaa, Shoppers Stop and Sephora.
Additionally, shoppers can explore the product online through Myntra and Tira.
However, shade availability may vary depending on the retailer.
Tara Sutaria Inspires Festive Makeup Trends
Tara Sutaria’s involvement adds celebrity appeal to the campaign.
Moreover, her polished beauty style complements Bobbi Brown’s focus on effortless elegance.
The campaign demonstrates how lip colour can transform a makeup look without complicated techniques.
Meanwhile, the combination of Luxe Lipstick and Lip Tint Liner offers greater flexibility.
Consumers can choose a subtle tint for daytime celebrations or a richer colour for festive evenings.
Therefore, the campaign places personal expression at the centre of beauty.
Always in Luxe Celebrates Confidence and Colour
The Always in Luxe campaign combines an established beauty favourite with a new lip product.
Moreover, it reflects Bobbi Brown India’s focus on versatile makeup and individual confidence.
The Luxe Lipsticks deliver rich colour and a satin finish. Meanwhile, the Lip Tint Liner introduces a lightweight approach to lip definition.
Together, the products offer different options for festive styling.
Ultimately, Tara Sutaria’s campaign celebrates the idea that makeup should enhance personal style.
Which festive lip look would you choose—a soft tint or a bold statement lipstick? Share your favourite and follow us for more celebrity beauty news, fashion trends and entertainment updates!
About the author
Neha Nikharge is Assistant Editor at Awesome TV and a writer for AWSM Times. Neha covers Bollywood, OTT releases, celebrity interviews and pop culture for South Asian audiences in the US and around the world, and has written more than 4,500 stories for Awesome TV. Story tips and corrections: hello@awesometv.com.
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