Yash Raj Films has entered a new space with the launch of Raah Records. The new record label and music incubator aims to discover and develop India’s independent artists.
The move also expands YRF’s long-standing connection with music. While the studio is known for its iconic film soundtracks, it is now looking beyond cinema.
Raah Records Focuses on Long-Term Growth
Unlike traditional labels, Raah Records is not built around quick releases. Instead, it aims to work as a long-term creative partner for emerging musicians.
The label will support artists across several areas. These include songwriting, production, creative direction, marketing, and audience building.
Most importantly, Raah Records wants artists to build sustainable careers. Therefore, its focus goes beyond creating one successful song.
Akshaye Widhani, CEO of Yash Raj Films, said talented musicians need more than distribution. According to him, artists also need trust, time, and the right creative support.
As a result, Raah Records brings artist development, marketing, and distribution together under one platform.
Aman Becomes the First Artist
Meanwhile, singer-songwriter Aman has become the first artist to join the Raah Records roster.
His debut track, “Jaadugari,” marks the beginning of this new journey. The song comes after nearly a year of creative collaboration between Aman and the Raah Records team.
During this period, the team worked closely with him. The goal was to refine his sound and strengthen his artistic identity before introducing him to audiences.
The full track will arrive on August 5, 2026, across major audio streaming platforms.
Moreover, choosing a singer-songwriter as the label’s first artist highlights YRF’s focus on original voices. Rather than relying only on established names, Raah Records wants to create opportunities for emerging talent.
Why Raah Records Is Launching Now
The timing is also significant. India’s music industry is changing rapidly, and independent musicians are reaching audiences in new ways.
Streaming platforms have made it easier for artists to share original music. At the same time, digital communities are helping musicians build loyal fan bases outside traditional film music.
Therefore, Raah Records enters a growing ecosystem. The label can potentially combine YRF’s decades of industry experience with the creative freedom that independent artists value.
This could give emerging musicians access to professional resources without forcing them to compromise their individual identity.
Nakul Sharma To Lead the New Label
Nakul Sharma, Senior General Manager of Music Management at Yash Raj Films, will lead Raah Records.
Sharma has played an important role in shaping the label’s artist-development approach. He has also helped develop its A&R strategy and long-term incubator model.
Under his leadership, Raah Records will work with artists from the early stages of their careers. Support will cover songwriting, production, creative direction, audience growth, and strategic partnerships.
Consequently, the label aims to become more than a platform for releasing music. It wants to become a long-term home for independent artists.
More Artists and Releases Are Coming
Aman’s “Jaadugari” is only the beginning. Raah Records plans to announce more artist signings and original releases in the coming months.
This suggests that YRF has bigger plans for its new music venture. The company is not simply testing the independent music space with one release.
Instead, it is building a roster and an ecosystem around emerging talent.
For musicians, that could be a major opportunity. They could receive professional guidance, creative resources, and time to develop their sound.
A New Direction for YRF Music
Ultimately, Raah Records represents a new direction for Yash Raj Films’ music business.
The company already has decades of experience creating memorable film music. Now, it is taking that expertise into the independent music scene.
More importantly, the label is placing artist development at the centre of its strategy. Rather than chasing short-lived trends, it aims to help musicians create authentic and lasting identities.
As Raah Records grows, its upcoming artists and releases will reveal how successfully YRF can translate its film-music legacy into the independent space.
For now, Aman’s “Jaadugari” is the first step in that journey.
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