Raah Records Begins Its Journey With Jaadugari
Mumbai, August 5, 2026: Just a day after unveiling Raah Records, Yash Raj Films’ new music label has released its first original track, Jaadugari, by singer-songwriter Aman. The emotional song is now available on all major music streaming platforms.
More importantly, the release marks the beginning of Aman’s journey with the label. Over the past year, he has worked closely with Raah Records through its artist incubator programme, where he refined his songwriting, developed his sound, and strengthened his artistic identity.
A Heartfelt Story of Love and Regret
Written and performed by Aman, Jaadugari explores the emotions of love, loss, and missed chances. The song follows someone who realizes too late that they took their partner’s love for granted.
Moreover, its heartfelt lyrics and soulful melody highlight unspoken conversations, unexpressed gratitude, and the little moments that often become the most meaningful after a relationship ends.
Music Video Adds Emotional Depth
The accompanying music video stars Aman alongside Shivangi Negi. It beautifully captures the couple’s happiest memories before gradually revealing the emotional distance that grows between them.
Meanwhile, the title Jaadugari symbolizes the “magic” of a partner’s love—something the protagonist truly understands only after losing it.
Aman Continues His Rising Journey
Aman has steadily built a loyal fan base with his honest and relatable songwriting. Earlier this year, his breakout single Roya Tha amassed nearly five million Spotify streams.
In addition, the song climbed to No. 13 on Spotify India’s Viral Chart and inspired more than 19,000 Instagram Reels, further establishing Aman as one of India’s most promising emerging singer-songwriters.
Aman Shares the Inspiration Behind the Song
Speaking about Jaadugari, Aman said the song comes from a deeply honest place.
He explained that it reflects relationships where people can feel someone drifting away long before the relationship actually ends. However, they continue hoping things will somehow return to normal.
Furthermore, he believes many people realize only too late that the conversations they never had, the appreciation they never expressed, and the small moments they overlooked mattered the most.
“I hope this song reminds people to hold on tightly to the ones they love and never take their love for granted,” Aman said.
A Promising Start for Raah Records
With Jaadugari, Raah Records begins its journey by championing original music and emerging talent. At the same time, the label reinforces its commitment to building long-term creative partnerships while helping artists stay true to their unique voice.
Jaadugari is now streaming on all major audio platforms.
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