Sarah Hindsgaul, the Emmy-nominated lead hairstylist who created the show’s famous 1980s hairstyles like mullets and perms, has started her own haircare line called Hindsgaul Hair. The line is all about “effortlessly weightless hair,” which is different from the show’s big styles. The idea is to have healthy, flexible strands that can move naturally without feeling heavy.

Hindsgaul uses Nordic ingredients like cloudberry, Nordic cotton, and peptides in four of her first products: a scalp scrub, a hair mask conditioner, a mousse soft hold, and a dry shampoo. These light formulas use pea peptides, jojoba, and moringa oils to nourish without leaving a residue. They are based on her ten years of work on the Netflix hit and movies like Marriage Story.

The direct-to-consumer launch on January 12, 2026, has butter-yellow packaging and no hairspray. It focuses on simple Scandinavian style instead of 80s excess. Hindsgaul, who is married to Matt Duffer, one of the creators of Stranger Things, started the brand during a time when professionals like her are moving from working on set to working in consumer beauty. Fans of the show’s texture and volume will like products that make it look easy on screen.