Sshrey Pareek On Sustainable Tourism

As World Tourism Day approaches on September 27, actor Sshrey Pareek is highlighting the importance of responsible travel. Known for Jhanak and Qurbaan Hua, the actor is also gearing up for his upcoming film Oye Chill Maar.

For Pareek, travelling is about more than visiting popular destinations. Instead, it is about experiencing local culture, respecting communities and protecting the places we visit.

What Makes a Destination Worth Visiting?

When Pareek travels, he looks beyond famous tourist attractions. He is particularly drawn to culture, food and landmarks.

“I personally prefer culture, food and landmarks,” he says. According to him, every destination has its own identity. Therefore, travellers should take the time to explore what makes each place unique.

Tourism Can Support Local Communities

Meanwhile, Pareek believes tourism can benefit local communities. However, travellers must respect local traditions and the environment.

The actor says he tries to experience local culture whenever he travels. At the same time, he makes an effort to protect the surroundings.

For him, responsible tourism starts with a simple idea. Travellers are guests in the places they visit. Therefore, they should treat those places with care and respect.

Protecting Cultural Identity Matters

Pareek is also concerned about cities gradually losing their cultural authenticity. As metropolitan areas modernize, local traditions can sometimes take a back seat.

“In metro cities, we are losing the culture and authenticity, though I wish it shouldn’t happen,” he says.

Therefore, he feels preserving local identity should be a shared responsibility. Visitors should respect local customs, while communities can continue protecting their traditions.

Cleanliness Should Come First

One of Pareek’s biggest concerns is littering. He feels many tourists fail to respect the environment while travelling.

“Cleanliness and behaviour are really, really important for us to maintain sustainability,” he says.

Whether people travel to relax, party or explore, basic responsibility should remain a priority. Moreover, simple habits such as disposing of waste properly can make a difference.

Social Media Has Changed Travel

Social media has also transformed the way people discover destinations. On the positive side, it has introduced travellers to new cities, cultures and hidden locations.

It has also made travel planning easier. People can now find itineraries, recommendations and experiences within seconds.

However, there is another side to the trend. Viral locations can quickly become overcrowded. As a result, local infrastructure and the environment can come under pressure.

The Problem With Viral Destinations

When a destination suddenly goes viral, visitor numbers can rise quickly. Consequently, overcrowding, littering and environmental damage can become bigger concerns.

Pareek believes travellers should look beyond social media trends. Instead of simply following the crowd, they can make more thoughtful choices about where and how they travel.

Responsible exploration, therefore, can help reduce pressure on already crowded tourist spots.

Pareek Prefers Unexplored Gems

Interestingly, Pareek would choose an unexplored local gem over an iconic destination. For him, lesser-known places offer a stronger connection with nature and culture.

“Being at an unexplored place takes us closer to nature and culture,” he says.

Moreover, discovering an unfamiliar location brings a sense of excitement. It allows travellers to experience something new rather than simply following a popular itinerary.

Small Habits Can Make A Difference

Pareek’s message about sustainable tourism is straightforward. Travellers do not need to make drastic changes.

Instead, small habits can have a lasting impact. Keeping places clean, respecting local communities, reducing waste and protecting nature are simple steps everyone can follow.

After all, there is little value in visiting a beautiful place, leaving it messy and then recommending it to others.

Sshrey Pareek’s World Tourism Day Message

As World Tourism Day approaches, Pareek is encouraging travellers to be more conscious of their choices. For him, travel should create memories without damaging the places that make those memories possible.

Ultimately, his message is simple: explore freely, respect deeply and leave every destination clean.

This World Tourism Day, travel with curiosity—but also with responsibility.

About the author

Neha Nikharge

Neha Nikharge is Assistant Editor at Awesome TV and a writer for AWSM Times. Neha covers Bollywood, OTT releases, celebrity interviews and pop culture for South Asian audiences in the US and around the world, and has written more than 4,500 stories for Awesome TV. Story tips and corrections: hello@awesometv.com.

Our editorial policy