Actor Vijay Deverakonda is stepping beyond the world of films and into the business space with Unhype, a functional skincare brand he has co-founded for young India.
However, this is not just another celebrity-backed venture. Vijay says he has been actively involved in building the brand from the ground up.
In fact, he personally tested different formulations on his own skin for nine months before the products reached the market.
Vijay Deverakonda’s New Entrepreneurial Journey
Vijay Deverakonda’s journey with Unhype began about a year ago. He met a team that already had its own R&D and manufacturing facilities.
However, one thing immediately caught his attention. The team wanted Vijay to help build the brand instead of simply becoming its celebrity face.
“A year ago, I met a team that had its own R&D and manufacturing facilities, and what stood out to me was that they wanted me to be involved in building the brand, not just be the face of it,” Vijay explained.
That approach eventually convinced the actor to join the venture as a co-founder.
Not Just a Celebrity Face
Unlike many celebrity-led brands, Vijay Deverakonda wanted to be involved in the actual development process.
Therefore, he worked closely with the team as they developed and refined the skincare products.
The process took several months. Moreover, Vijay personally tried every version of the formulations on his own skin.
“We spent months working on the formulations, testing and refining them, and I personally tried every version on my own skin for nine months,” he said.
This hands-on approach now forms an important part of Unhype’s identity.
Months of Testing and Refining
Creating the products was not an overnight process. The team spent months testing and improving different formulations.
Meanwhile, Vijay continued using the products himself. This gave him a personal understanding of what the brand was creating.
His involvement also sets Unhype apart in the competitive skincare market.
Rather than simply lending his name to existing products, Vijay became part of the development journey. As a result, he now takes on a much bigger role as a co-founder.
A No-Nonsense Approach to Skincare
Unhype enters the market with a bold and simple philosophy: “No BS. Only what works.”
The brand aims to cut through complicated marketing and unnecessary skincare trends.
Instead, Unhype focuses on products that are simple, effective and affordable.
The idea is to make everyday skincare easier for consumers, especially young people who may feel overwhelmed by complicated routines.
Making Skincare Easy for Young India
Skincare has become increasingly popular among young consumers. However, the endless number of products and routines can often create confusion.
That is where Unhype hopes to make a difference.
Vijay Deverakonda wants the brand to make skincare simple and easy to include in everyday life.
“For me, the idea was to make skincare easy and something people can start incorporating into their routine from a young age,” Vijay said.
Therefore, the brand is focused on making skincare feel less complicated and more accessible.
High Quality Without the Hype
Another important goal behind Unhype is affordability.
The team wanted to create high-quality products without making them difficult for young consumers to access.
At the same time, the brand wants to move away from exaggerated promises and unnecessary marketing language.
“We wanted to create high-quality products that are effective, simple to use and affordable, without all the unnecessary hype around skincare,” Vijay shared.
This philosophy is also reflected in the brand’s name and messaging.
Vijay Deverakonda Joins the Growing Celebrity Business Trend
Vijay’s move into skincare also reflects a growing trend in the entertainment industry.
Today, many celebrities are becoming entrepreneurs and launching their own businesses.
However, audiences are increasingly interested in knowing how involved celebrities really are in the brands they promote.
In Vijay’s case, his role goes beyond appearing on packaging or starring in advertisements.
Instead, he has positioned himself as a co-founder who has actively participated in building Unhype.
Why Unhype Could Appeal to Young Consumers
Young consumers today want skincare that is easy to understand and easy to use.
They are also becoming more conscious about product quality and affordability.
However, many people are tired of complicated routines and confusing beauty trends.
Unhype’s simple approach could therefore appeal to this growing audience.
The brand wants to offer functional skincare without making consumers feel like they need a complicated multi-step routine.
A New Chapter for Vijay Deverakonda
With Unhype, Vijay Deverakonda is opening an exciting new chapter in his career.
The actor is now expanding his journey beyond entertainment and entering the consumer business space.
More importantly, his hands-on involvement gives the venture a personal touch.
From testing formulations to working on the brand’s vision, Vijay has been involved throughout the process.
“No BS. Only What Works”
At its core, Unhype wants to keep skincare straightforward.
The brand’s message, “No BS. Only what works,” clearly reflects that approach.
Instead of focusing on unnecessary hype, Unhype aims to focus on products that fit into everyday routines.
As Vijay Deverakonda begins his entrepreneurial journey, it will be interesting to see how young India responds to his new venture.
For now, Unhype is making one thing clear: skincare does not always have to be complicated.
Sometimes, simple and effective is exactly what consumers are looking for.
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