Vijay Deverakonda’s skincare brand UNHYPE is already making a strong impact. The actor’s co-founded venture has sold out all 10,000 VD Signature Routines in just two weeks.
The launch has also delivered impressive numbers. UNHYPE generated ₹1.3 crore in revenue during the period, marking a major early milestone for the brand.
The limited launch edition featured 30,000 individual skincare products. These were spread across two routine options, both of which are now completely sold out.
UNHYPE Sells Out in Just Two Weeks
UNHYPE opened pre-bookings on September 11. The brand initially announced September 21 as the shipping date.
However, demand quickly picked up. As a result, all 10,000 VD Signature Routines were pre-booked within the two-week window.
The launch included two variants. Customers could choose between the Acne Safe Routine and the Brightening Routine.
Each routine follows a simple three-step format. It includes a face wash, moisturizer and sunscreen.
A Simple Approach to Everyday Skincare
UNHYPE is built around simplicity. Instead of pushing complicated skincare routines, the brand focuses on three everyday essentials.
The approach is designed to make skincare easier to follow. At the same time, the products are positioned around Indian skin and everyday conditions.
That straightforward philosophy appears to have connected with early customers. Moreover, the quick sell-out has given the young brand plenty of momentum.
Vijay Deverakonda Thanks Customers
Following the sell-out, Vijay Deverakonda thanked customers for supporting UNHYPE.
The actor said the team believed in the products from the beginning. However, seeing 10,000 routines sell out in just two weeks was an incredible moment.
He also addressed customers who missed the limited-edition launch. According to Deverakonda, the team is already working on a restock.
Furthermore, he hinted that the brand has bigger plans ahead. For now, the actor sees this milestone as only the beginning of UNHYPE’s journey.
UNHYPE Generates ₹1.3 Crore in Revenue
The strong customer response has also translated into significant revenue. UNHYPE generated ₹1.3 crore within its first two weeks of sales.
The numbers are notable for a newly launched skincare brand. In addition, the launch involved 10,000 complete routines and 30,000 individual products.
However, the limited edition is now sold out. Therefore, the brand is preparing for its next stage.
Regular Routines Launch on October 3
There is good news for customers who missed the VD Signature Routines. UNHYPE is set to begin sales of its regular Acne Safe and Brightening Routines on October 3.
The products will be available through the brand’s official website. This will give customers another opportunity to explore the three-step skincare concept.
Meanwhile, the transition from a limited-edition launch to regular availability will be an important next step for UNHYPE.
A New Business Chapter for Vijay Deverakonda
Vijay Deverakonda is already a familiar name in Telugu cinema. Now, he is expanding his presence into the skincare and beauty business.
Unlike a traditional celebrity endorsement, Deverakonda is involved with UNHYPE as a co-founder. He has also been closely associated with the brand’s product vision.
As a result, the launch represents a new chapter in his business journey. The early response has certainly created momentum.
What’s Next for UNHYPE?
The October 3 launch will be the next major milestone for UNHYPE. With the regular Acne Safe and Brightening Routines arriving, the brand will now look to reach a wider audience.
At the same time, Deverakonda has teased more plans for the future. So, the skincare venture could soon expand beyond its current three-step offerings.
For now, however, UNHYPE has made a notable entrance into the beauty market. The sell-out of 10,000 routines in two weeks has given the brand an impressive start.
What do you think about Vijay Deverakonda’s new skincare venture? Share your thoughts and stay tuned for more celebrity and entertainment updates.
About the author
Neha Nikharge is Assistant Editor at Awesome TV and a writer for AWSM Times. Neha covers Bollywood, OTT releases, celebrity interviews and pop culture for South Asian audiences in the US and around the world, and has written more than 4,500 stories for Awesome TV. Story tips and corrections: hello@awesometv.com.
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