FIFA Scraps World Cup Sell-Off Plan After Global Backlash

FIFA has abandoned its controversial plan to sell a minority stake in the commercial rights of the FIFA World Cup. The move follows strong opposition from football federations, confederations, and senior figures across the sport.

FIFA President Gianni Infantino confirmed the decision, marking a sharp reversal. The governing body had recently proposed creating a commercial subsidiary that would allow private investors to buy into future World Cup revenues.

Speaking on Friday, Infantino admitted the proposal had divided the football community. He said preserving unity was more important than pursuing the investment plan.

The proposal would have created a new commercial entity to manage FIFA’s flagship tournaments, including the men’s and women’s World Cups. Private investors would have been offered a minority stake in the business.

The plan immediately drew criticism. UEFA led the opposition, arguing that football’s governance “is not for sale.” Other confederations also questioned the proposal, citing concerns over transparency and governance.

The backlash was not limited to external stakeholders. Reports said senior FIFA adviser Carlos Cordeiro resigned in protest, calling the proposal harmful to the sport. Several FIFA executives also reportedly raised concerns about the process behind the plan.

Growing resistance ultimately forced FIFA to rethink its strategy.

Supporters argued the investment could generate billions of dollars for football development. Critics, however, warned it would turn the sport’s biggest tournament into a financial asset focused on investor returns.

With the proposal now scrapped, FIFA will continue operating under its existing commercial structure.

Although the investment plan has been shelved, the debate over football’s commercialization is far from over. The episode has intensified scrutiny of FIFA’s governance and renewed calls for greater transparency and consultation on major decisions.

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Daya Nanoskar

Daya Nanoskar is an Entertainment Writer at Awesome TV and a contributor to AWSM Times. Daya covers film news, streaming releases, celebrity updates and industry news across Hollywood and Bollywood, and has written more than 2,300 stories for Awesome TV. Story tips and corrections: hello@awesometv.com.

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