Golf Channel Cancels ‘Big Break x Good Good’ After Controversial Ad Backlash

Golf Channel has pulled the plug on the current season of “Big Break x Good Good” in the wake of mounting controversy surrounding Good Good Golf and a heavily criticized advertisement the company produced with Callaway.

The decision follows Good Good’s loss of its Callaway partnership, withdrawal from a PGA Tour event sponsorship, and additional fallout from major retailers and golf organizations.

Golf Channel confirmed it will not finish the current season of “Big Break x Good Good,” shutting down the revival of the long-running golf reality competition before it could reach the finish line.

The network said recent developments involving Good Good have made it impossible to deliver the show’s intended outcome. Golf Channel also expressed regret for the 12 competitors who participated this season, along with the production and fan communities that were anticipating the show’s comeback.

The network says “Big Break” will make a return in 2027.

The cancellation stings particularly hard because the revived series hinged on a major prize for its winner—a sponsorship exemption tied to the PGA Tour event that Good Good had been funding. With Good Good out as the tournament’s title sponsor, that carrot disappeared, leaving the show’s core premise in tatters.

The trouble started with a Callaway advertisement featuring Good Good co-founder Garrett Clark and golfer Alexis Miestowski.

The spot shows Clark aggressively shoving Miestowski after she reaches for a Callaway driver. Intended as dark humor, viewers instead saw it as making light of violence against women and they let their displeasure be known.

Good Good yanked the ad and issued apologies as the backlash mounted. Clark himself apologized for taking part in the campaign, saying the concept and judgment behind it were seriously flawed.

Callaway then ended its relationship with Good Good and pledged $1 million to organizations fighting violence against women.

The damage rippled outward fast.

Good Good withdrew as title sponsor of a PGA Tour tournament set for Austin, Texas in November 2026. The PGA Tour said the event would go on, with new sponsorship details to follow.

Major retailers also took notice. Dick’s Sporting Goods and Golf Galaxy both pulled Good Good’s products from their shelves.

Golf Channel had already postponed the “Big Break x Good Good” premiere after Golf Galaxy requested its branding be removed. Eventually, the network decided cancellation was the only option.

The “Big Break” franchise itself isn’t dead.

Golf Channel has signaled the show will return in 2027, though the 12 golfers who competed in this canceled season won’t get a second chance under the original format.

The situation underscores the risks traditional sports networks face when teaming up with influencer-driven digital brands. Good Good had built serious online clout through golf content, but the ad controversy proved how quickly one marketing misstep can upend TV deals, sponsorships, and industry relationships across the board.

For now, “Big Break x Good Good” sits in limbo as an unfinished chapter, while Golf Channel looks ahead to reviving the franchise without the Good Good partnership next year.