Former Miramax Executive and Indie Producer Launch Luna Media to Amplify Overlooked Voices

Two entertainment industry veterans are betting on untold stories. Munika Lay, who spent years as a senior vice president of film at Miramax, and independent producer Toni Wang have launched Luna Media, a production company dedicated to bringing underrepresented narratives to film, television and digital audiences.

The venture is already moving fast. The company has wrapped its first feature, “Tap Twice,” directed by and starring Andrew Bachelor, known to many as King Bach. But the real centerpiece of their ambition is Luna Lab, a new development program designed to nurture emerging screenwriters and push for greater diversity behind the camera.

This summer, Luna Lab selected six finalists from a large pool of applicants. The chosen writers and writing team received financial support and spent four months in an intensive program that included workshops, mentorship sessions and industry meetings. The program culminated in a Pitch Day at Rideback Ranch in Los Angeles, where finalists showcased their projects to entertainment professionals.

The selected scripts tell varied stories rooted in Southeast Asian experiences. They range from “Demon Arms,” a supernatural action thriller about a former gangster and kung-fu master, to “Go To Sleep,” a horror tale centered on a Lao spirit and an immigrant family’s journey to America. Other projects explore coming-of-age themes, drama and comedy, each offering fresh perspectives often missing from mainstream entertainment.

Lay’s career path shaped Luna Media’s focus. She’s worked at major studios including MGM, Paramount and Warner Bros., and also co-founded Melee, a digital-first action studio. More personally, she’s spoken about her own experience as an Asian American film fan who rarely saw people like herself on screen a gap she and Wang are now working to close.

Wang brings her own credibility to the partnership. Her recent producing credits include the TIFF selection “Drifter” and the Sundance short “Taga.” Before moving into film, she worked in digital content at Columbia Records, developing projects for artists ranging from Destiny’s Child to Lauryn Hill.

The pair sees Luna Lab as more than a one-off screenwriting competition. Wang emphasized that the program aims to give participants real career infrastructure industry connections, professional skills and ongoing mentorship that could launch long-term filmmaking careers.

As Luna Media builds its slate, Lay and Wang are positioning themselves as gatekeepers for voices and stories they believe have been left on the margins of Hollywood for too long.