Project Hail Mary Wins Big at Golden Trailer Awards

Apple TV+’s Project Hail Mary dominated the 2026 Golden Trailer Awards on Thursday, taking home the ceremony’s highest honor along with four other awards, while Disney proved its marketing prowess by leading all studios in total wins.

The sci-fi adaptation, based on Andy Weir’s bestselling novel, claimed the coveted Best of Show award at the 27th annual ceremony held at the Orpheum Theatre in Los Angeles. The win underscores how effective trailer marketing can build anticipation for a film before audiences ever step into a theater.

“This is a significant moment for Apple TV+,” said Morgan Jay, who hosted the event. “It shows that streaming platforms are competing at the highest levels of entertainment marketing.”

Disney emerged as the night’s dominant studio, continuing a winning streak that has made the company a powerhouse in entertainment marketing. The studio earned 144 Golden Trailer Award nominations this year, with FX’s Alien: Earth receiving eight nods—more than any other Disney project.

The Golden Trailer Awards recognize the often-overlooked marketing professionals who create the campaigns that convince audiences to watch films and television shows. With 116 categories spanning trailers, posters, and digital campaigns, the awards have become increasingly important to an industry that invests millions into promotional content.

Last year’s ceremony drew more than 1,000 marketing executives, celebrities, and industry insiders, reflecting the growing prestige of an awards show dedicated entirely to the craft of entertainment marketing rather than on-screen performances.

For Apple TV+, Project Hail Mary’s success signals strong audience interest in the upcoming release and demonstrates the streaming service’s commitment to high-quality promotional campaigns.