SiriusXM Signs Three-Year Deal with Trixie Mattel and Katya’s Podcast

SiriusXM has inked a major three-year partnership with Trixie Mattel and Katya Zamolodchikova, bringing their popular comedy podcast The Bald and the Beautiful into the satellite radio giant’s expanding podcast network. Under the agreement, SiriusXM will handle exclusive distribution across its platform while also managing all advertising sales for both the audio and video versions of the show.

Despite the exclusivity arrangement, listeners won’t lose easy access to the episodes. New installments will continue rolling out on the SiriusXM app and remain available across major podcast platforms, ensuring the show stays accessible wherever fans prefer to tune in.

For Mattel and Katya, this partnership offers significant upside. The SiriusXM network gives them access to the company’s substantial subscriber base and promotional machinery—a meaningful boost for any creator looking to grow their audience. The centralized advertising operation through SiriusXM Media should also translate into better-monetized episodes, with the potential for premium sponsorship packages that come with a larger distribution footprint.

The arrangement strikes a balance between exclusivity and reach. While SiriusXM gets distribution rights, the podcast’s continued presence on platforms like Spotify and Apple Podcasts means potential listeners stumbling across the show through searches or recommendations won’t hit a paywall.

Both hosts emerged from the world of competitive drag via RuPaul’s Drag Race, where they built devoted fanbases. Since launching The Bald and the Beautiful, they’ve expanded well beyond the podcast format. The show has spawned live tour dates, video episodes, and merchandise—the kind of multimedia ecosystem that attracts major distribution partners like SiriusXM.

Their previous work on YouTube and various streaming platforms demonstrated they knew how to build and maintain an engaged audience, making them attractive to a company looking to strengthen its podcast lineup.

Listeners can expect the same content experience they’ve been getting, but now with SiriusXM’s distribution infrastructure behind it. The inclusion of video content in the deal suggests the company may look for ways to cross-promote or repurpose those episodes across different platforms and formats.

Given that Trixie and Katya already maintain an active touring schedule, there’s potential for SiriusXM to leverage this partnership for cross-promotion between the podcast and their live events—a natural synergy that could benefit both parties.

The bottom line: This deal represents the kind of middle-ground agreement increasingly common in podcasting. SiriusXM gets a proven hit show with a loyal fanbase and fresh content pipeline. Trixie and Katya get distribution horsepower and streamlined ad sales. And audiences keep accessing their favorite comedy podcast exactly where they’ve always been listening.